Art Direction: Trey Hollinger
GTC SJ 20216 / 7 days KPIs: #39 Million keynote views, #292,000 GTC registrants, #35,000 in-person attendees, 44000+ global PR articles, 542 PSG Partners Activated, over 2,100 web pages launched globally driving 3X traffic to nvidia.com.
“While there could be some comparisons to generative AI, DLSS 5 is consistent and coherent in its rendering of the game world, the environments and the characters within it. It's capable of working with standard rasterised games, RT supported titles and path-traced experiences - the higher fidelity you give to the model, the better the end results you'll see from it in terms of material response, lighting and shading.”
— DigitalFoundry
Art Direction: Trey Hollinger
